How does the e-mail parsing work to add leads into FranFunnel?

As you well know, getting leads from the place that they are generated into FranFunnel in a swift manner is paramount to taking advantage of our software.

In all likelihood, the way that your company is sharing your leads with us is via email. Each time a lead is generated, a system triggers an email being sent to a FranFunnel email address.

Once we receive that email (almost certainly to a fwd.franfunnel.com address) we program a machine to read that email as if it was human. This process is called email parsing.

Parsing can be fickle, but find it's the best way to accomplish our goals.

Here are the steps we take to get your leads into our system via email:

Step 1: Add a FranFunnel e-mail address as an e-mail recipient when leads are generated

In all likelihood, we’ll give you an e-mail that looks like <company>+<source>@fwd.franfunnel.com. What’s important is that each one of your lead sources is going to likely need a unique e-mail address.

Step 2: Parse the e-mail into it’s various parts

Based on the template, we’ll take an e-mail that looks like this:

And parse it into these parts:

Step 3: We then deliver all the information via API to FranFunnel, so it shows up in the proper account with all the information. Automation, if required, can begin to occur at this moment.